Failure photo

It is always easy to tell which entrepreneurs are going to make it and which ones are never going to get their businesses off the ground. Having worked with a number of new entrepreneurs who have built their Internet businesses over several years, I found that the successful ones will set specific and measurable goals each time we meet. They will accomplish their goals regardless of what is going on in their lives personally or professionally. 

The entrepreneurs that run into trouble also set goals, but they frequently miss their deadlines. When I ask why they did not accomplish the set of tasks they told me they want to finish between our meetings, they make excuses about how busy they are. They say things like, “I didn’t get a chance to work on my business because I was out of town,” and, “I didn’t get my list done because I was busy with my family.” It is certainly excusable if this only happens once, but there are entrepreneurs who miss their goals week after week. They always have great excuses for why they missed the deadline they set for themselves, but ultimately make little progress developing and implementing their business plans. 

As an entrepreneur, you simply do not have the luxury of making excuses. You have to do the work or your business will never get off the ground. When you choose not to work on your business for a few days or a week, understand that you are choosing to keep your business at a standstill. It really does not matter what reason you give to convince yourself that it is okay to take a break from working on your business. Regardless of what your excuses are, nothing will happen until you put in the hard work to make something happen. Since you and your family are the only ones that stand to gain financially from your Internet business, you are only hurting yourself when your work does not get done while you make excuses about it. 

If you want to succeed in your Internet business, quit making excuses. Set challenging but achievable weekly goals of what you want to accomplish. Regardless of what else is going on in your life, find the time to do the work to achieve the goals that you set. It does not matter if you have company in town or if you are really busy at your day job, find the time to work on your business. Turn off the TV. Quit playing video games. Skip the outing with your friends. Get your work done. 

You will have to make sacrifices with your time while building your business. If creating an Internet business was really easy, everyone would be doing it. While you are building your business, be prepared to put in a lot of extra work. When I was working a full-time job, I often worked through my lunch hours, late in the evenings, on Saturday mornings and Sunday afternoons to get my business off the ground. When your business is successful and after you have quit your day job, you will have more free time to enjoy what you have earned. Until then, put your head down. Do not make excuses. Do whatever you need to do to get your business of the ground. 

Action Steps: 

  • Set challenging but achievable weekly goals.
  • Build time into your work week to accomplish your goals.
  • Commit to the time and effort it takes to complete your weekly goals regardless of outside factors.